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Oliver Buchannon
Gabrielle Silvers
The Oldest Trick in the World

May 2, 2026

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1 min read

The Oldest Trick in the World

The Krishnas figured this out in the 1970s. So did the Medicis in 1400.

Gabrielle Silvers
Gabrielle Silvers
Nobody Thinks They Would Shock a Stranger. Most People Would.

Apr 25, 2026

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3 min read

Nobody Thinks They Would Shock a Stranger. Most People Would.

Stanley Milgram wanted to understand how the Holocaust happened.

Gabrielle Silvers
Gabrielle Silvers
Losing Feels Twice as Bad as Winning Feels Good

Apr 18, 2026

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3 min read

Losing Feels Twice as Bad as Winning Feels Good

Losing $100 doesn't feel like the opposite of gaining $100.

Gabrielle Silvers
Gabrielle Silvers
The Counterintuitive Way to Make Someone Like You

Apr 11, 2026

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3 min read

The Counterintuitive Way to Make Someone Like You

Ask them for a favor. No, really.

Gabrielle Silvers
Gabrielle Silvers
You were judged before you said a word

Apr 1, 2026

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4 min read

You were judged before you said a word

The science of snap judgments — and how to use them in your favor.

Gabrielle Silvers
Gabrielle Silvers

The Society Dispatch

Weekly dispatches on persuasion, psychology, and the art of influence — from The Persuasion Society.

© 2026 The Persuasion Society.
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